Curren 8435 – Black Rose Gold
Curren 9090 – Silver Gold
Curren 9015 Women – Silver
Curren 9051 Women – Gold
Curren 9009 Women – Rose Gold White
Curren 9046L – Brown For Women
Curren 8426 – Gold Black
Curren 9015 Women – Gold White
Curren 9004 Women – Gold White
Curren 9020 Women – Rose Gold
Curren 9020 Women – Gold Black
Curren 9046 CH – Gold For Women
Curren 8435 – Silver Gold
Curren 8426 – Rose Gold Blue
Curren 8426 – Gold Green
Curren 9081 CH – Gold White
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.