Naviforce 8030 CH – Silver
Naviforce 9172 L – Brown
Naviforce 8031 – Blue
Naviforce 9218 CH – Silver Blue
Naviforce 9110 L – Brown
Naviforce 8025 – Green
Naviforce 9117 CH – Black Gold
Naviforce 8031 – Red
Naviforce 8031 – Black
Naviforce 9172 L – Black
Naviforce 8028 L – Black
Naviforce 9171 CH – Chocolate
Naviforce 9201 CH – Black
Naviforce 9171 CH – Silver
Naviforce 9177 L – Black Brown
Naviforce 9056 L – Black
Naviforce 5004 – RoseGold White
Naviforce 9215 T – Black
Naviforce 8031 – Green
Naviforce 9117 L – Black Gold
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.