Naviforce 8025 – Red
Naviforce 9218 CH – Silver Black
Naviforce 9110 L – Gold
Naviforce 9024 CH – Black White
Naviforce 9218 CH – Silver Gold
Naviforce 8022 L – Blue
Naviforce 9212 CH – Silver Gold
Naviforce 8025 – Black White
Naviforce 9171 CH – Black Gold
Naviforce 9089 CH – Black
Naviforce 9171 CH – Black
Naviforce 9110 L – White
Naviforce 9215 T – Yellow
Naviforce 5034- Silver Black
Naviforce 9218 CH – Black Gold
Naviforce 9089 CH – Silver
Naviforce 9215 CH – Silver Black
Naviforce 9182 CH – Silver Black
Naviforce 9148 L – RoseGold Blue
Naviforce 9216 CH – Blue
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.