Naviforce 8025 – RoseGold Black
Naviforce 8025 – Blue
Naviforce 8029 – Black
Naviforce 9202 L – Brown White
Naviforce 9089 CH – Silver Black
Naviforce 9215 CH – Silver Green
Naviforce 8031 – Yellow
Naviforce 9172 L – Blue
Naviforce 8022 L – Gray
Naviforce 9217 CH – Black
Naviforce 9214 CH – Silver Black
Naviforce 8022 L – RoseGold Black
Naviforce 8023 L – Yellow
Naviforce 9197 CH – Blue
Naviforce 9213 CH – Gold Blue
Naviforce 9221 T – Green
Naviforce 8022 L – Black
Naviforce 9217 CH – Gold Black
Naviforce 5028 – Silver
Naviforce 5031- Silver Green
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.