Color
Olevs 6898 L – Brown White
Olevs 5501 – Gold
Olevs 6898 L – Brown Black
Olevs 1106 CH – Blue For Men
Olevs 5563 CH – Silver For Men
Olevs 5567 – Silver White
Olevs 6898 L – Black Blue
Olevs 6898 L – Brown Blue
Olevs 5877 – Silver
Olevs 7007 – RoseGold
Olevs 5567 – Silver Gold
Olevs 5567 Couple – Silver White
Olevs 2886 CH – Black Gold
Olevs 5563 – Silver Black
Olevs 2889 – Gold Black
Olevs 5567 – Gold
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.